Schema Markup Generator
Create valid JSON-LD structured data for your website to earn rich snippets in search results.
Article Schema
JSON-LD Code
What is Schema Markup?
Schema markup, also known as structured data, is the language of search engines. It's a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs (Search Engine Results Pages). When you add schema markup to a webpage, it creates an enhanced description (commonly known as a rich snippet), which appears in search results.
Why Use JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON. It is Google's recommended format for adding structured data to a webpage. Unlike microdata or RDFa which require wrapping HTML elements, JSON-LD is a block of code (usually placed in the <head> or <body> of the document) that tells search engines exactly what the page is about.
Supported Schema Types
- Article: For news articles, blog posts, and informational content. Helps Google display your content in Top Stories carousels.
- FAQ: For Frequently Asked Question pages. Enables FAQ rich results which take up significant space in SERPs.
- HowTo: For step-by-step guides. Can show up as a rich result with steps, images, and time required.
- Product: Crucial for e-commerce. Displays price, availability, and review ratings directly in search results.
- LocalBusiness: Helps local businesses display their address, opening hours, and contact info in Google's Knowledge Graph and Maps.
How to Validate Your Schema
After generating your JSON-LD code using our tool, we highly recommend testing it using the Google Rich Results Test or the Schema Markup Validator. This ensures your markup is error-free and eligible for rich results.
Frequently Asked Questions
Does schema markup guarantee rich results?
No. While schema markup makes your page eligible for rich results, Google's algorithm determines whether to display them based on various factors including query relevance and overall site authority.
Where should I place the JSON-LD code?
You can place the generated <script type="application/ld+json"> block anywhere in your HTML document, but it is standard practice to place it in the <head> section.
Can I use multiple schema types on one page?
Yes, you can have multiple JSON-LD blocks or nest them if they relate to the primary entity of the page.